Professor of Information Systems, University of Bath

Adam Joinson holds the post of ‘Professor of Information Systems' at the University of Bath, School of Management. He was previously Professor of Behaviour Change and Director of the Centre of the Study of Behaviour Change and Influence at UWE, Bristol.

His research focuses on the interaction between psychology and technology, with a particular focus on how technology can shape behaviour, social relations and attitudes. Recently this work has taken in privacy attitudes and behaviours, the social impact of monitoring technology, computer-mediated communication and communication behaviours and the human aspects of cyber-security and security compliance.

The EPSRC, ESRC, EU, British Academy and UK Government have funded this work, and he has published over 60 articles in the field, as well as editing the Oxford Handbook of Internet Psychology (OUP, 2007), and authoring two books on psychology and technology.

Personal webpage

Project information

CREST’s work is structured by five Programmes of activity. You can find out more information about our core programmes, as well as our commissioned projects here.

Adam Joinson leads the Understanding And Countering Online Behaviour programme.

Recent publications

1. Piwek, L., Ellis, D., Andrews, S., and Joinson, A. (in press) The Rise of Consumer Health Wearables: Promises & Barriers. PLOS Medicine, In press.
2. Muir, K., Joinson, A., Cotterill, R., Dewdney, N. (in press). Characterising the Linguistic Chameleon: Personal and Social Correlates of Linguistic Style Accommodation. To appear in Human Communication Research.
3. Piwek, L., & Joinson, A. (2016). What do they Snapchat about? Patterns of use in time-limited instant messaging service. Computers in Human Behavior Volume 54, 358–367.
4. Joinson, A. N., and Piwek, L. (2016) Technology and the formation of socially positive behaviours. In ‘Beyond Behaviour Change: Perspectives from a diverse field’ (Ed. F. Spotswood), pp 157-176. Bristol, Policy Press.
5. Piwek, L., Joinson, A., Morvan, J. (2015) The use of self-monitoring solutions amongst cyclists: An online survey and empirical study, Transportation Research: Part A, 77, 126-136.
6. Vésteinsdóttir, V., Reips, U-D., Joinson, A., Thorsdottir, F. (2015) Psychometric properties of measurements obtained with the Marlowe–Crowne Social Desirability Scale in an Icelandic probability based Internet sample. Computers in Human Behavior, Volume 49, Pages 608-614,
7. Vasalou, A., Joinson, A.N. & Houghton, D. (2015). Privacy as a fuzzy concept: a new conceptualization of privacy for practitioners. Journal of the American Society of Information Science and Technology, 66, 5, 918-929.
8. Jones, S., Cotterill, R., Dewdney, N., Muir, K., Joinson, A.N. (2014). Finding Zelig in Text: A Measure for Normalising Linguistic Accommodation. Proceedings of COLING 2014, the 25th International Conference on Computational Linguistics: Technical Papers, Association of Computational Linguistics, 455-465.
9. Archer-Brown, C., Piercy, N., Joinson, A.N. (2013). Examining the information value of virtual communities: Factual versus opinion-based message content. Journal of Marketing Management, 29 (3-4), 421-438.
10. Whitty, M., Buchnan, T.B., Joinson, A.N. (2012). Not all lies are spontaneous: An examination of deception across different modes of communication. Journal of the American Society for Information Science and Technology (JASIST), 63, 208-216.
11. Houghton, D.M., and Joinson, A.N. (2012). Linguistic markers of secrets and sensitive self-disclosure on Twitter. Proceedings of 45th Hawaii International Conference on Systems Science (HICSS 12) (January). pp.10

Back to top