Vice Chancellor’s Fellow, University of Bristol

Emma is a Chartered Psychologist, Chartered Scientist, and Associate Fellow of the British Psychological Society. Her primary research interests include exploring how people perceive, consider and make decisions about risk in relation to emerging technologies and online activities. In particular, how these judgments may be influenced by wider contextual factors, which are often experienced in applied contexts. She is also interested in how we can best communicate information about online risks to people so that they feel empowered to make informed choices.

She completed her PhD in the area of deception at Cardiff University, before spending 3 years working within applied behavioural science research roles in the public and private sector.  She returned to academia to take up a post-doctoral position under Professor Adam Joinson, conducting research exploring individual differences in susceptibility to malicious forms of influence online, such as phishing emails and online scams, using a combination of laboratory-based and field-based studies in collaboration with a range of organisations. She was awarded a Vice-Chancellor's Fellowship at the University of Bristol in 2017 to undertake research focused on human aspects of cyber security and cybercrime.

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Williams, EJ & Polage, D. (2019) How persuasive is phishing email? The role of authentic design, influence and current events in email judgements. Behaviour & Information Technology, 38, 184-197.

Williams, EJ & Muir, K (2019) Manipulating trust: exploiting communication mechanisms and authenticity cues to deceive. In Palgrave Handbook of Deceptive Communication. Palgrave Macmillan.

Williams, EJ, Hinds, J., & Joinson, A. (2018) Exploring susceptibility to phishing in the workplace. International Journal of Human-Computer Studies, 120, 1-13.

Williams, EJ, Morgan P & Joinson A (2017) Press accept to update now: Individual differences in susceptibility to malevolent interruptions. Decision Support Systems, 96, 119-129.

Williams, EJ, Beardmore A & Joinson A (2017) Individual differences in susceptibility to online influence: A theoretical review. Computers in Human Behavior, 72, 412-421.

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