Head of Behavioural Science, CybSafe

Dr Blythe is the Head of Behavioural Science at CybSafe and a Chartered Psychologist with the British Psychological Society. With a background and PhD in psychology, he specialises in behaviour change and human aspects of cyber security.

He has an extensive research background and has led on a number of Government and industry funded projects exploring the intersection of behaviour change and cyber security. John has previously worked at the Department for Digital, Culture, Media, and Sport (DCMS), and both the Dawes Centre for Future Crime and the Centre for Behaviour Change at University College London.

He collaborates regularly with academics and policy-makers and is an Honorary Research Fellow at the UCL Dawes Centre for Future Crime.

Personal webpage


  • Blythe, J.M., & Coventry, L. (2018). Costly but effective: Comparing the factors that influence employee anti-malware behaviours. Computers in Human Behaviour, 87, 87-97.
  • Blythe, J. M., & Johnson, S. D. (2018). A mini-review of labelling schemes and implications for consumer IoT security. DCMS published report.
  • Tanczer, L., Blythe, J., Yahya, F., Brass, I., Elsden, M., & Blackstock, J. (2018). Summary literature review of industry recommendations and international developments on IoT security. DCMS published report.
  • Blythe, J. M., & Johnson, S. D. (2018, March). The consumer security index for IoT: A protocol for developing an index to improve consumer decision making and to incentivize greater security provision in IoT devices. In Living in the Internet of Things: Cybersecurity of the IoT-2018 (pp. 1-7). IET.

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