Robert Cialdini

Robert Cialdini is author of the bestselling books 'Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade'. He is the Emeritus Professor of Psychology and Marketing at Arizona State University and President of INFLUENCE AT WORK.

INFLUENCE AT WORK provides training and advisory services on the effective and ethical use of persuasion. Their new Moment-Maker programme is based on the pre-suasion research described in this article. For more visit www.influenceatwork.co.uk

Robert Cialdini, Steve Martin

The Power of Persuasion and Pre-Suasion to Produce Change

Acquiring useful information from a target, convincing peers to share information, and spurring actions that promote desirable outcomes all require the ability to influence others through persuasion. So, how is successful persuasion best achieved?

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5 min read