Steve Martin

Steve Martin is co-author (with Robert Cialdini & Noah Goldstein) of the New York Times bestseller 'Yes! 50 Secrets from the Science of Persuasion'. He is CEO of INFLUENCE AT WORK (UK).

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Robert Cialdini, Steve Martin
The Power of Persuasion and Pre-Suasion to Produce Change
Acquiring useful information from a target, convincing peers to share information, and spurring actions that promote desirable outcomes all require the ability to influence others through persuasion. So, how is successful persuasion best achieved?
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5 min read