This report contains a frame analysis of three UK counter-terrorism campaigns.


The Situational Threat And Response Signals (STARS) study seeks to explore how factors associated with both the transmission (design and delivery) of particular messages and their reception (how messages are ‘read’, interpreted and understood by the public), shapes the overall impacts and effects of Counter-Terrorism (CT) strategic communication campaigns. As part of this aim, this report contains a frame analysis of three UK counter-terrorism campaigns. The campaigns selected, in consultation with CREST’s project stakeholders and with attention to the theoretical underpinnings of the wider STARS project were:

  1. See it, Say it, Sorted (SiSiS)
  2. Action Counters Terrorism (ACT)
  3. Security On Your Side (SOYS) 

Selected campaign materials provided by project stakeholders were analysed, with supplementary open source campaign materials identified by the research team and included where relevant. One existing evaluation study was received (Alsop et al, 2021) that contained some data on public reception towards SiSiS and ACT, and where relevant, we have referred to this data as part of our analysis. There was no existing data for SOYS as it is a new campaign, at the time of writing yet to be launched publicly.  

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